Facebook or website?
The entire 90% of all purchasing processes starts with a search in a search engine, and most searches start on Google. Few search social media to find, for example, a local construction company or a local bakery. Therefore, it is important that your business has a website that makes you visible to potential new customers. One of the benefits of having a website is that it gives you a platform to share your story and tell all visitors who you are and what you can offer. Your website is your business card.
If your business does not have a website, you operate at the back of the queue. Building a website is not necessarily all that is needed to make you competitive. You need to proactively design it to offer better content and convince customers that what you sell is infinitely better than what other companies sell.
Posts on Facebook get outdated faster than news on the website
What you publish on Facebook is a product that is relevant and that gives results reasonably quickly. That is all well and good, but the posts quickly disappear in the mass of posts that are published on Facebook every day. If you publish continuously, it will be difficult for your followers to find something that they found interesting 6 months ago.
On the website, on the other hand, the information you post is very easily accessible and can be stored in a clear archive.
Google cares little about Facebook
If you search on Google, you will quickly discover that there are very few results from social media. If you publish relevant issues on your company's website that contain the keywords your target audience uses when they search Google, you will be ranked higher on the results list and the chances of your customers finding your article are much greater.
You're the boss!
With your own website, you decide how the look, design and message should be adapted to your company's customers. Facebook has limited options for how to present your business in the best possible way.
Most of your followers on Facebook never see your posts
In 2018, Facebook began to prioritize personal posts from family and friends, and posts with many interactions in the personal news update. This meant that posts from companies and the media were downgraded and even less visible. This change means that you have to work harder with the content of the posts to get likes and comments when you publish on the company's Facebook page.
What happens if Facebook changes its rules or deletes your company's page?
Facebook has full control over the material that you publish on your page and can at any time choose to delete posts, ads or the Facebook page of your company. This, along with changes in marketing rules, can have devastating consequences for your company's marketing and sales.
Conclusion: Facebook or website?
You need BOTH parts!
Don't make the mistake of doing everything from a social media platform. Your identity and your content are ultimately in the hands of others, and these hands may one day disappear and take all your hard work with them.
Use social media, but build a website where you can advertise your worldwide presence. Facebook is one of the largest digital channels on the web and has a huge number of users who visit the channel daily, something you can not count on your own website, but by using Facebook in your marketing you can create an interest in your target audience and then Refer them to your website.